By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural adjustments of contemporary a long time like few different marketers of his time. during this deeply own booklet, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal interesting own studies.
A international Lesson plumbs the intense intensity of Mohn’s existence, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of international conflict II to his socially unsleeping offerings as a tender businessman.
The hopes and demanding situations of booming Nineteen Fifties Germany prompted Mohn’s early years as an entrepreneur in lots of methods. He quick understood that to achieve success he needed to mix financial considering with social accountability. moreover, as he guided Bertelsmann’s evolution from a medium-sized corporation to an international media company, he learned how very important it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the warfare in the course of the age of globalization–Mohn fostered a winning company tradition that served as a version for company leaders around the globe.
A international Lesson finds the causes that guided Mohn’s improvement, and stocks how his kin origins and private studies formed his life’s paintings. His tale can be a testomony to his management. all through his existence and occupation, Mohn has promoted a distinct and demanding philosophy: financial pondering and democratic tradition can't be in opposition–and simply via status up for humanity will we grasp the demanding situations of worldwide cooperation.
From the Hardcover edition.
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